About Ethan

Ethan Caldwell wasn’t always the confident, driven mentor he is today. He knows firsthand what it’s like to feel stuck—trapped in self-doubt, battling procrastination, and questioning his purpose. After years of personal growth, study, and real-world application, he turned his struggles into strategies. Now, he helps others do the same.

Highlights of Ethan's Latest Book Signing Event

July 7-8, 2024 | London Book Fair

New Book Release

The Shift: Rewiring Your Mind for Success

What if the only thing standing between you and the life you want… was the way you think?

In The Shift, Ethan Caldwell reveals the hidden patterns holding you back and how to reprogram your mind for success. Through personal stories, actionable exercises, and neuroscience-backed techniques, you'll learn how to:
✅ Identify and break limiting beliefs
✅ Develop a mindset that attracts success
✅ Overcome fear, procrastination, and self-sabotage

✨ Early Reviews:

"This book changed the way I approach my goals. A game-changer!" — Success Weekly

"Not just motivation—real tools to shift your thinking and results." — Mindset Journal

[Available Now in Hardcover, Paperback & eBook]

Bestselling Books

The Shift: Rewiring Your Mind for Success (2023)

NY Times Bestseller

Your thoughts shape your reality, but what if the way you think is holding you back? The Shift uncovers the mental roadblocks that keep people stuck and provides a step-by-step method to rewire your mindset for lasting success. Using a blend of neuroscience, personal insights, and real-world strategies, Ethan Caldwell guides you through the process of breaking limiting beliefs, building unshakable confidence, and creating a life of purpose. If you're ready to take control of your future, this book is your blueprint.

Unstoppable You: The Power of Daily Habits (2024)

Success isn’t built overnight—it’s created through small, consistent actions. In Unstoppable You, Ethan explores the science of habit formation and reveals how tiny shifts in daily routines can lead to massive personal and professional growth. Packed with practical exercises, success stories, and a foolproof system for habit tracking, this book helps readers develop powerful routines that fuel motivation, discipline, and long-term achievement. Whether you're looking to boost productivity, improve focus, or transform your health, this book gives you the tools to make it happen.